About New Motion Labs

New Motion Labs Ltd. (NML), which started as a ‘spin out’ from University College London, is now a commercial engineering company with a number of revolutionary designs focused on mechanical power transmission technology and related areas primarily for the cycling, cargo and eBike markets.

Enduo™, NML’s disruptive drivetrain technology, enables the world’s fastest, strongest and longest-lasting drivetrains for all existing chain drive applications.

With recent investment from the Green Angel Syndicate (GAS) and previous grants and investment from major bodies like Innovate UK, NML has grown significantly and officially became commercially ready in 2022. Aside from the current cycling and eBike markets, NML has its eyes set on refining Enduo™ for the Industrial sector to significantly reduce downtime, saving costs and the environment simultaneously. Ultimately, NML is seeking licensing partnerships to fulfil all of its target markets.

The challenge

NML needed to focus on understanding the full range of its IP and intangible assets to better protect and manage these.

The solution

Marcel Fowler, NML’s CIO and Founder, used Inngot’s Goldseam tool to catalogue its IP and intangible assets, and then the Appraise tool to generate an Action Plan flagging up potential IP issues which the company needed to address.

The result

Inngot’s tools highlighted potentially valuable areas of the company’s IP and intangibles which could be better protected, in particular through registering new trade marks. Through using Inngot’s tools, NML were able to understand and develop products for the most relevant markets for their applications. NML has now moved on from developing and validating technologies and products through in-depth discussions with a wide range of potential end customers, to manufacturing and distributing these across multiple markets.

Inngot's suite of online tools are very useful if you’re starting a business and trying to evaluate your IP. I don’t know any other company that provides a service like this and I would recommend it. It definitely helped bring our attention to certain parts of our IP and intangible portfolio, and I will be talking to my patent lawyer about trademarks and other issues.

Marcel Fowler - Founder & CIO