Inngot is recruiting a digital marketing specialist

Inngot is on a mission to help organisations everywhere unlock the commercial potential of their IP and intangible assets and use them to access the funding they need for growth, and we’re seeking an enthusiastic and passionate digital marketer to help build, coordinate, execute and track digital marketing programmes.

If you’re a digital marketing specialist within SaaS, software or the technology space, then this role could be perfect for you.

This is a UK-based role, and you would ideally be located in our head office in Swansea, South Wales. However, the job could involve remote or hybrid working (depending on location). It can be full time or part time/flexible hours, with a three month probationary period.

The digital marketer role will involve the promotion of our products and services through a variety of digital channels, using the internet and mobile technology.

You'll be involved in developing our multi-channel communication strategy and will work across several areas of the business to help drive awareness and engagement in our main target audiences: partners, recommenders and end customers.

Core Responsibility:

• To implement a programme of repeatable lead generation activities from Inngot’s target audiences that delivers the requisite number of leads per product – but also reflect the differentiators and values of the company

Activities:

• Create and upload copy and images for the organisation's website

• Write and dispatch email marketing campaigns

• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums

• Design website banners and assist with web visuals

• Communicate with clients

• Conduct keyword research and web statistics reporting

• Contribute to social media engagement and brand awareness campaigns

• Use web analytics software to monitor the performance of the website and make recommendations for improvement

• Contribute to company and industry blogs and manage e-communications

• Develop and integrate content marketing strategies

• Keep up to date with current digital trends

• Manage the contact database and assist with lead generation activities

• Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)

• Assist with the selection and management of global sales and marketing tools and processes

Experience and character:

• Execution of targeted volume marketing with digital communications ideally in a Software, SaaS or technology business

• Marketing automation and social media management tools

• Great communicator and team player

• Self-motivating and driven to achieve deadlines

• Excellent organisational skills

Apply by email, with a covering letter (required), to service@inngot.com.

About Inngot

Inngot has clients and customers throughout the world. We have recently secured major new investment and other funding so we can expand our systems to help lenders, insurers and other parties assess the security value of intellectual property, for example for use as collateral in finance.

We have relationships with several UK and international banks and work closely with government departments, IPO offices, innovation agencies and NGOs around the world on ways to support the development of IP-based finance structures. We also deliver cost-effective tools for companies, particularly SMEs, to allow them to identify their own IP and get indicative values for it, and bespoke IP audit, valuation and tech evaluation service.

Hundreds of SMEs have used our tools to understand the value of their IP and intangible assets.

With a head office in Swansea and other staff based around the UK, the business has clients and customers throughout the world.