US fitness equipment firm which marries in-gym cross trainers with outdoor cycles borrows $5m using IP as security

US company Strider Fitness has developed and markets the patented StreetStride, which it claims is the world’s first 2-in-1 elliptical cross-trainer engineered for both outdoor and indoor use.

Effectively, the wheels are powered by the user’s motion of jogging and skiing while the patented “lean-to-steer technology and three-wheel design offer users a joint-friendly, full-body workout,” according to the company.

It has now been able to arrange a $5 million structured capital facility backed by Fallingst Technologies LLC, Mountain Ridge Capital, and capital markets advisory firm AOL Sourcing.

The $5m in IP-backed capital will support Strider Fitness’s expansion, and will be invested in product innovation, manufacturing, global distribution, and customer acquisition. In a statement announcing the deal, the parties said: “this marks a key milestone in the company's multi-year capitalization strategy, which emphasizes the monetization of intangible assets as a catalyst for sustainable scale.”

Joseph K. Hopkins, CEO of Fallingst Technologies, says: “Strider Fitness represents the kind of visionary, IP-rich company we’re proud to support. From the outset, it was clear that their intellectual property portfolio was not only protectable – but monetizable. We structured a comprehensive solution that aligned market opportunity with capital readiness, giving Strider Fitness the financial runway it needs to commercialize at scale. This transaction reflects our broader mission: helping innovation-driven businesses unlock the full value of their intangible assets in a capital marketplace that increasingly rewards IP strength.”

Fallingst Technologies conducted borrower and IP readiness assessments, a full IP assessment and valuation report, coordinating with Mountain Ridge Capital on an Orderly Liquidation Valuation (OLV) for the StreetStrider IP portfolio, and organised Collateral Protection Insurance (CPI) coverage, in partnership with a leading commercial broker and carrier.