Philippines launches world’s first creative economy national diagnostic report, supported by WIPO

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The World Intellectual Property Organization (WIPO), the Intellectual Property Office of the Philippines (IPOPHL), the Philippine Statistics Authority (PSA), and the country’s Department of Trade and Industry (DTI) have jointly launched the Creative Economy Data Model (CEDM) National Diagnostic Report for the Philippines.

In a statement, WIPO says the launch, which took place in Manila on June 9, 2026, marks an important milestone in the in the continued expansion of the UN Agency’s Creative Economy Data Model initiative as it “is the world’s first country's efforts to strengthen the evidence base for creative economy policymaking and better understand the factors that enable creativity to generate sustainable economic and social value.”

Just two days later, WIPO and the Ministry of Creative Economy of Indonesia launched a new CEDM project in Jakarta under the leadership of Minister Teuku Riefky Harsya. That initiative will support Indonesia in strengthening its understanding of the country's creative economy ecosystem, identifying policy priorities, and developing a more comprehensive evidence base for decision-making.

The Creative Economy Data Model is WIPO’s analytical framework for assessing both the performance of national creative economies and the conditions that shape their development.

Rather than focusing solely on economic outputs, the model examines the broader ecosystem that supports creativity and innovation, including governance, intellectual property systems, talent development, finance, infrastructure, and market opportunities.

WIPO cites “growing interest among WIPO Member States in using data and ecosystem analysis to better understand how creativity is transformed into intellectual property, economic value, and sustainable development outcomes. Through the CEDM, WIPO continues to support countries in strengthening creative economy measurement and building the conditions that enable creative ecosystems to thrive.”

In her keynote address, WIPO Deputy Director General Sylvie Forbin highlighted the growing importance of measuring creative economies as countries increasingly recognize creativity, innovation, and intellectual property as strategic drivers of development. “This is why WIPO places growing emphasis on developing better tools to measure the creative economy and support Member States in designing evidence-based policies that strengthen their creative sectors,” she said.

The WIPO statement adds: “Strengthening access to finance and fostering an environment that rewards creativity, innovation, and entrepreneurship will further support the evolution of the Philippine creative ecosystem.”

The report finds that the Philippines benefits from a stable creative economy performance, a supportive environment for creativity including strong IP protections, and significant creative resources capable of generating economic value.

The analysis also confirms the substantial contribution of the country's creative industries to economic activity and employment, highlighting the important role they already play within the broader Philippine economy.